Simple Ideas for Content Creation

Listening to Thom Schoenborn at the MarketingSherpa B2B Summit. He’s had a couple of quick little ideas on getting content created:

– Email someone a question. Take the response, publish on blog
– Go through your outbox / inbox – look for relevant material – publish on blog
– Interview folks, record conversation and get transcrippted. (particulalry for execs)
– Target people internally who have ego’s – and stroke them