Optify

It’s been awhile since I’ve done a vendor review, but gosh are they worth it!  This is one of the most exciting companies I”ve come across in quiet some time.

Future Face of Marketing Automation

The face of successful marketing is changing.  While many marketer’s have finally awoken to the fact they need to integrate their web, email, and search efforts the customers have out-foxed them.  Today, to be successful marketers need to learn how to set their brands free.  In the social world, where customers roam free impressions are being made and decisions reached long before they’ve reached a brand site.  As a marketer, you need to visualize extending your sales funnel up and begin your engagement cycle into the social domain.

Something not to loose sight of during this socialization of your brand, however, is the tracking of your efforts.  To be accountable and performance driven, as marketers we must always strive to triangulate customer, channel, and content in all of our interactions.  This is as true in the social channels as it is on our website or in our emails.  Evolved automation tools will seamlessly integrate the management of all the online channels of web, email, search, display, content syndication, and social dialogs.