Thrilled to announce that Garrick Schermer is joining the TheMarketingMojo team. For those of you that know Garrick there is no argument he is categorically the smartest person I know. Intellectually, there simply isn’t much that falls out of his range. Vocally, however, now that’s another story…
While Garrick will certainly cover a number of broad areas, initially he will be focusing on how data can be used to close the loop – or in other words, be used to drive accountability and performance management within the marketing organization.
Welcome Garrick!
Posted by tewksbum 