Welcome to Garrick!

September 13, 2009

Thrilled to announce that Garrick Schermer is joining the TheMarketingMojo team. For those of you that know Garrick there is no argument he is categorically the smartest person I know. Intellectually, there simply isn’t much that falls out of his range. Vocally, however, now that’s another story…

While Garrick will certainly cover a number of broad areas, initially he will be focusing on how data can be used to close the loop – or in other words, be used to drive accountability and performance management within the marketing organization.

Welcome Garrick!


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