Future of Marketing Automation

What does the future, near future mind you, look like?

Listening + Understanding

• Capture and integrate interaction data from across the 6+ online channels

Planning + Speaking

• Facilitate the evolution towards an inbound marketing strategy for acquisition and an opt-in compliant one for retention

Bleak outlook on Traditional Marketing

… but funny.  Thanks to silicon cloud – a consulting partner of HubSpot – http://www.siliconcloud.com/blog/bid/31078/Traditional-Marketing-versus-Social-Media

What will all marketers fired in the next 18 months have in common?

They don’t understand inbound marketing…

As marketers, we’ve been beat over the head for the last two years with what is no longer working.  How many times have we heard that the reality of reachability and addressability has shifted the balance of control to the consumer and that our traditional approaches have begun a painful death spiral?  What’s been missing from this conversation, which is often the case in times of change, is a meaningful conversation about the path ahead. In recent months, however, and flying under the radar an emergent school of thought has arisen that points to our collective future – inbound marketing.  With a tip of the hat to Hubspot whom, with support of the SEM, WOM, and social media agencies, has chiefly defined the space.  The ambition of this piece is to define what inbound marketing is and then investigate the specifics of what is involved in launching an engaging inbound program.

The Coolest Agency You’ve Probably Never Heard Of…

It was about 18 months ago while researching the emergent social network monitoring space that I first came across HubSpot at a MarketingProf’s B2B conference.  At the time I was mildly interested in CEO Brian Halligan’s story on their site site scorer, and their various offerings… but at the core I didn’t get it.

For one of the best viral corporate pieces I’ve ever seen check out their YouTube video…

HubSpot

Interesting inbound, social marketing system.  Worth a peak.