PR in a social, digital age

The face of marketing is changing and nowhere is that more apparent than in the world of PR.  The rules of the game are being rewritten.  Once upon a time PR was all about securing coverage from journalists in major media like newspapers, print, television, etc.  Well those traditional outlets have all seem cataclysmic decline.  Today people now source more and more of their content from digital sources.  Where, as it so happens, social is the fastest growing segment.  To be successful, PR needs to reinvent itself to build upon its historic roots while making a major shift and commitment towards online and social channels.

Coming up on Tuesday, June 8th here in Chicago I will be moderating part of the PR bootcamp where we will cover issues like:

- What does a successful PR strategy look like today?

- Organizationally, who should own it?

- Where should budget dollars be allocated?

- Should the creative process be changed?  How should content be created?

- How should PR performance now be measured?

http://blog.prmktgcamp.com/

Can the Social Wave Be Stopped?

Recently, friend and fellow B2B specialist Bernice Grossman asked me to comment on an article (Survey: Over half of U.S. workplaces block social networks) detailing the blocking of social networks (e.g., Twitter, Facebook, etc.) by some employers.  My train of thought on this runs in a couple of directions.

First, the major social networks represent a significant portion, but still only a portion of all the conversations taking place in the social space.  Blogs, industry sites, help/discussion forums combined also offer social interaction which aren’t addressed by the current lock down.  Further, in the B2B world what’s happening on the later is arguably more relevant than the friendly chatter (of course that would mean missing the intellectual bliss of http://twitter.com/OGOchOCinco) anyways.  So yes, I’m sure the current block will have some impact, but there is still quite a bit of room for individuals to exert their social self.